Listen
Stakeholder interviews, document review, and a baseline of what you already know — and what you don't.
Affordable digital marketing with a conscience
We make
movements
pop.
A digital agency built exclusively for changemakers — nonprofits, social enterprises and mission-driven organisations. We turn purpose into presence through websites, campaigns, community research, mobile and IVRS.
Our manifesto
We believe every social cause deserves a powerful digital presence. The organisations working hardest to change the world shouldn't have to struggle to be seen. No mission should go unheard because of a lack of marketing resources. So we make them pop.
Services
Digital tools for social good
End-to-end digital services designed for organisations that put people and planet first — from a campaign landing page to a national IVRS line in eleven languages.
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01
Websites & Web Apps
Fast, accessible, multilingual sites and donation platforms built on open standards. Designed to load on a 2G connection, scale to a national audience, and never lock you in.
- Next.js & static
- WCAG AA
- Donations
- Headless CMS
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02
Campaigns & Growth
Awareness, fundraising and advocacy across search, social, email, and messaging. Measured against real impact — not vanity metrics.
- Paid & organic
- Email/CRM
- Storytelling
- Analytics
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03
Community Research
Mixed-methods research that listens to the communities you serve: surveys, interviews, focus groups, and participatory design.
- Qualitative
- Quant surveys
- Co-design
- Ethics first
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04
Social-Network Research
Mapping conversations, influencers, and information flows across platforms — finding the moments where your message can travel furthest.
- SNA
- Narrative mapping
- Mis/dis-info
- Influence audits
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05
Mobile Outreach
SMS, WhatsApp, USSD and progressive web apps for hard-to-reach audiences — including offline-first interfaces for the next billion users.
- WhatsApp Cloud
- SMS & USSD
- PWA
- Offline-first
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06
IVRS & Voice
Interactive Voice Response systems for low-literacy and rural audiences. Run surveys, share information, and collect feedback by phone, in any language.
- Multilingual
- Voice surveys
- Routing
- Analytics
Approach
Partnership, not just service.
We work alongside you the way the best changemakers do: ground-truthed, community-centred, and accountable to the people you serve.
Research
Community, audience, and social-network research to find the gaps and the leverage points.
Build
Websites, campaigns, mobile and IVRS flows, shipped in small testable pieces — never a big-bang launch.
Measure
Honest reporting on reach, engagement, and behaviour change. Dashboards your funders can actually read.
Trusted by mission-driven teams across three continents
- ◐ Health & Nutrition NGOs
- ✺ Human Rights Organisations
- ◇ Climate & Environment Groups
- ✦ Public Health Programmes
- ⚘ Civic Tech Collectives
- ◈ Community Radio Networks
Kind words
Stories from the changemakers
"They didn't just build us a website — they ran the research that told us why our message wasn't landing. Six months later our email open rates doubled."
Communications Lead
Health & nutrition nonprofit
Health & nutrition nonprofit
"The IVRS line reached people in three states our outreach workers had never been able to call. Honestly the most useful partnership we've had in five years."
Programme Director
Public health organisation
Public health organisation
"They listen first, build in small pieces, and report numbers our funders can actually read. Rare combination."
Executive Director
Civic technology collective
Civic technology collective
Case stories
Impact in action
Three recent partnerships, told the way our clients tell them — the problem in front of them, what we built together, and what shifted for the people they serve. Names anonymised at our partners' request.
Public health · IVRS · Mobile
A voice line that reached the last mile
A national maternal-health programme needed to reach low-literacy callers in three states — without forcing them to navigate an app, a smartphone, or English.
Challenge
The existing helpline was English/Hindi only, single number, and had no way to flag urgent cases. ASHAs were spending nights on personal phones triaging calls themselves.
What we did
- Designed an 11-language IVRS flow with audio recorded by frontline workers
- Built a risk-flag triage that routes urgent cases to the nearest PHC
- Shipped a Grafana dashboard supervisors could read at a glance
Outcome
- 1.2Mcalls in year one
- 11languages live
- 38%repeat callers
- <8savg connect time
"Honestly the most useful partnership we've had in five years." Programme Director, public health organisation
Climate justice · Web · Campaign
A 90 KB site that travelled three countries
A youth climate coalition needed a campaign site that would actually load on village 2G connections — and a way to show funders the petition was reaching people, not just generating impressions.
Challenge
Their previous site was a 4 MB WordPress build that timed out on rural connections. Funders wanted proof the petition was spreading beyond the usual networks. Volunteers needed to publish translations without engineering help.
What we did
- Shipped an 87 KB static site with petition tooling and offline fallback
- Tracked how the petition spread across platforms and geographies so the coalition could report reach to funders with honest numbers
- Trained eight volunteers to publish translations themselves
Outcome
- 87 KBpage weight
- 312kpetition signatures
- 3countries activated
- 0vendor lock-in
"It loaded on my mother's phone in the village. That had never happened before." Coalition coordinator, climate movement
Community consultation · Co-design
Listening before building
A nonprofit's flagship livelihoods programme had hit a plateau. They wanted to understand why — by actually talking to the women's collectives the programme was supposed to serve.
Challenge
Annual surveys were generating numbers funders liked but didn't explain why uptake was falling. The programme team suspected it had drifted from what members actually needed — but they'd never systematically asked.
What we did
- Spent five months on the ground: 84 conversations with collective members, 6 group sessions, and mapping exercises to understand what was working and what wasn't
- Ran co-design workshops where members shaped the revised programme — what to keep, what to drop, what was missing
- Helped the team build a simple reporting framework their funders could actually read
Outcome
- 84community conversations
- 2×previous uptake metric
- 6communities consulted
- 1programme redesigned
"They didn't just hand us a report. They handed us a programme our members helped write." Executive Director, livelihoods nonprofit
Want a fuller deck with three more sector-specific stories? Ask for the case studies deck →
Engagements
Low-cost, non-profit-friendly pricing
Big-agency quality at a fraction of the cost. Every package can be paid monthly, and grant-funded organisations can request a sliding scale.
Spark
from ₹50,000 / project
For a single moment that needs to land — a launch, a petition, a fund drive.
- One-page campaign or landing site
- Basic analytics & SEO
- Two weeks of launch support
Amplify
from ₹1,00,000 / month
An ongoing partnership for organisations ready to scale their voice.
- Full website or web app
- Ongoing campaign management
- Community & social-network research
- Monthly impact reporting
Movement
custom
For coalitions and national programmes that need every channel firing at once.
- Mobile + IVRS at scale
- Multi-region, multilingual delivery
- Embedded research team
- Open-source & capacity building
★ Registered non-profits receive a standing 20% discount.
★ We reserve pro-bono capacity each quarter — ask us about it.
★ We accept UPI and bank transfer. All invoices in INR.
Common questions
The things every nonprofit asks us first
If your question isn't here, write to us — we'll answer honestly, even if the answer is "you don't need us for this."
We're a small grassroots collective. Can we afford this?
Probably yes. Our Spark engagement starts at ₹50,000 and registered non-profits get a standing 20% discount. We hold pro-bono capacity each quarter and offer a sliding scale for grant-funded work — ask us, we don't make you guess.
Who owns the website, the data, and the design?
You do — always. Code ships to your repository, content to your CMS, data to your accounts. We build on open standards (no proprietary page-builders, no sealed CMS) so you can take any other team forward with the project on day one.
How do you handle community data and consent?
Every research engagement starts with a written consent and ethics note, reviewed with you. We minimise PII, store data on infrastructure you control where possible, and we will not run research that we wouldn't be comfortable explaining to participants in their own language.
How long does a typical engagement take?
A campaign microsite: 3–6 weeks. A full site or web app: 8–14 weeks. An IVRS line: 10–16 weeks including language recording. Research studies vary with sample size — we always scope a smaller pilot first.
Can you work with our existing tools and team?
Yes. We've integrated with Salesforce NPSP, Razorpay, Mailchimp, Twilio, Exotel, Glific, Kobo, RapidPro and most major CRMs. If your team has an in-house developer or designer, we'd rather pair with them than replace them.
Do you do pro-bono work?
We reserve one pro-bono slot per quarter for grassroots collectives and crisis-response work. It's competitive but not formal — drop us a note describing the moment and we'll write back.
What does success look like to you?
Behaviour change, not vanity metrics. We'd rather report a 12% follow-through on a callback than a million impressions that didn't move anyone. Every engagement starts with us agreeing on what "useful" means for your members or beneficiaries.
Start a project
Ready to amplify your impact?
Whether you're a grassroots collective or an established nonprofit, we'd love to hear about your mission. We reply within two working days. Prefer email? hello@makeitpop.online.