Listen
Stakeholder interviews, document review, and a baseline of what you already know — and what you don't.
Affordable digital marketing with a conscience
We make
movements
pop.
A digital agency built exclusively for changemakers — nonprofits, social enterprises and mission-driven organisations. We turn purpose into presence through websites, campaigns, community research, mobile and IVRS.
Our manifesto
We believe every social cause deserves a powerful digital presence. The organisations working hardest to change the world shouldn't have to struggle to be seen. No mission should go unheard because of a lack of marketing resources. So we make them pop.
Services
Digital tools for social good
End-to-end digital services designed for organisations that put people and planet first — from a campaign landing page to a national IVRS line in eleven languages.
-
01
Websites & Web Apps
Fast, accessible, multilingual sites and donation platforms built on open standards. Designed to load on a 2G connection, scale to a national audience, and never lock you in.
- Next.js & static
- WCAG AA
- Donations
- Headless CMS
-
02
Campaigns & Growth
Awareness, fundraising and advocacy across search, social, email, and messaging. Measured against real impact — not vanity metrics.
- Paid & organic
- Email/CRM
- Storytelling
- Analytics
-
03
Community Research
Mixed-methods research that listens to the communities you serve: surveys, interviews, focus groups, and participatory design.
- Qualitative
- Quant surveys
- Co-design
- Ethics first
-
04
Social-Network Research
Mapping conversations, influencers, and information flows across platforms — finding the moments where your message can travel furthest.
- SNA
- Narrative mapping
- Mis/dis-info
- Influence audits
-
05
Mobile Outreach
SMS, WhatsApp, USSD and progressive web apps for hard-to-reach audiences — including offline-first interfaces for the next billion users.
- WhatsApp Cloud
- SMS & USSD
- PWA
- Offline-first
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06
IVRS & Voice
Interactive Voice Response systems for low-literacy and rural audiences. Run surveys, share information, and collect feedback by phone, in any language.
- Multilingual
- Voice surveys
- Routing
- Analytics
Approach
Partnership, not just service.
We work alongside you the way the best changemakers do: ground-truthed, community-centred, and accountable to the people you serve.
Research
Community, audience, and social-network research to find the gaps and the leverage points.
Build
Websites, campaigns, mobile and IVRS flows, shipped in small testable pieces — never a big-bang launch.
Measure
Honest reporting on reach, engagement, and behaviour change. Dashboards your funders can actually read.
Trusted by mission-driven teams across three continents
- ◐ Health & Nutrition NGOs
- ✺ Human Rights Organisations
- ◇ Climate & Environment Groups
- ✦ Public Health Programmes
- ⚘ Civic Tech Collectives
- ◈ Community Radio Networks
Kind words
Stories from the changemakers
"They didn't just build us a website — they ran the research that told us why our message wasn't landing. Six months later our email open rates doubled."
Communications Lead
Health & nutrition nonprofit
Health & nutrition nonprofit
"The IVRS line reached people in three states our outreach workers had never been able to call. Honestly the most useful partnership we've had in five years."
Programme Director
Public health organisation
Public health organisation
"They listen first, build in small pieces, and report numbers our funders can actually read. Rare combination."
Executive Director
Civic technology collective
Civic technology collective
Selected work
Impact in action
A voice line that saved appointments
A multilingual IVRS line delivering maternal-health guidance to rural callers and routing urgent cases to local clinics. 1.2M calls in year one.
A low-carbon climate campaign
A featherweight microsite (under 90 KB) with petition tooling and a social-network analysis of how the message spread across three countries.
Listening before building
A participatory study with under-served communities that re-shaped a non-profit's flagship programme — and the way they measure it.
Engagements
Low-cost, non-profit-friendly pricing
Big-agency quality at a fraction of the cost. Every package can be paid monthly, and grant-funded organisations can request a sliding scale.
Spark
from ₹50,000 / project
For a single moment that needs to land — a launch, a petition, a fund drive.
- One-page campaign or landing site
- Basic analytics & SEO
- Two weeks of launch support
Amplify
from ₹1,00,000 / month
An ongoing partnership for organisations ready to scale their voice.
- Full website or web app
- Ongoing campaign management
- Community & social-network research
- Monthly impact reporting
Movement
custom
For coalitions and national programmes that need every channel firing at once.
- Mobile + IVRS at scale
- Multi-region, multilingual delivery
- Embedded research team
- Open-source & capacity building
★ Registered non-profits receive a standing 20% discount.
★ We reserve pro-bono capacity each quarter — ask us about it.
★ We accept UPI and bank transfer. All invoices in INR.
Start a project
Ready to amplify your impact?
Whether you're a grassroots collective or an established nonprofit, we'd love to hear about your mission. We reply within two working days. Prefer email? hello@makeitpop.online.