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Jun 2026
WhatsApp when a phone call isn't safe
A phone call announces itself. A WhatsApp message doesn't have to. That single difference is the whole design brief for a crisis line built on chat.
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Jun 2026
Why we don't measure impressions
Some numbers are decisions dressed up as evidence. Impressions is one of them. Here's what we count instead.
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May 2026
Why we build every site to load on 2G
The next billion internet users are on 2G, on shared phones, on data plans that price by the megabyte. If your site doesn't load for them, it doesn't load.
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Apr 2026
IVRS isn't a helpline. It's a conversation.
Most nonprofit voice lines are built like customer support IVRs — press-1 press-2 phone trees. That's a category error. Voice is a medium, not a queue.
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Mar 2026
Listening before building: a small case against the extractive survey
The women's collective didn't need another questionnaire. They needed someone to sit down with them for five months and actually ask.
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